Should Demographics Dictate Your Martial Arts School’s Image?

Written by Mike Massie on November 5, 2009 - 5 Comments
Categories: Marketing

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

Written by Mike Massie on June 4, 2009 - 10 Comments
Categories: Marketing

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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