Martial Arts Consulting – When Platitudes Attack

Written by Mike Massie on November 19, 2009 - 4 Comments
Categories: Editorial

My Pet Peeve – When Platitudes Are Passed Off As Solid Martial Arts Business Advice I see it all the time in our industry. Some “guru” writes an article that at first gives the impression of providing solid business advice… But as soon as you read past the opening paragraph, you know you’ve been had, [...]

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Summer Slumps and Short-Term Memberships, Revisited

Written by Mike Massie on May 6, 2009 - 4 Comments
Categories: Management, Marketing

(Note: In keeping with the recent theme of providing my blog readers with actionable ideas each week, I decided to update and post an article I had previously published at Starting-A-Martial-Arts-School.com. If you haven’t yet read it, I believe you’ll find the ideas here beneficial…) Why You Should Sell Short-term Summer Memberships I’m a huge [...]

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