When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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The Crisis Threatening Traditional Values In The Martial Arts

…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]

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Why Your 20-Year-Old Marketing Doesn’t Work Anymore

One thing people in the industry have failed to notice is that not only has the economy changed – the way we find and attract new students has changed as well. In fact, it’s changed dramatically…

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Practical Self Defense Training Attracts Adult Students

Something I hear from a lot of our readers is about how they have a hard time attracting and keeping adults. As I’ve mentioned in previous articles, it’s all about giving them what they want, which 9 times out of 10 is to get in shape and learn self-defense. Let’s talk about self-defense for a [...]

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