The Age Of The Consumer

Written by Mike Massie on April 14, 2010 - 3 Comments
Categories: Management

If You Don’t Think Honesty Is The Best Policy In Customer Service… Your Days Are Numbered I am simply amazed that certain less-than-ethical practices still persist in the martial arts industry… especially in light of the fact that now, more than ever, we exist in “the age of the consumer.” What do I mean by [...]

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How To Teach Martial Arts in a YMCA or Rec Center

Written by Mike Massie on June 29, 2009 - 0 Comments
Categories: Start Up

Starting-A-Martial-Arts-School.com and MASAInetwork.com member Don O’Neal posted an excellent article on his MASAInetwork.com blog explaining how you can get your program into a YMCA or rec center: http://www.masainetwork.com/profiles/blogs/getting-in-a-ymca-or-rec (Hint: Be sure to register when you hit the site – it’s free!) This is an excellent primer on how to get your foot in the door [...]

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C’mon… Seriously?

Written by Mike Massie on June 26, 2009 - 3 Comments
Categories: News

We had quite a few people jump in early and grab the bulk of the seats for my free seminar August 14th – 16th in Austin, TX. All the guys are looking to learn a lot about running a profitable school, training hard, and eating some good Texas BBQ. (And, knocking back a few Shiners [...]

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Reasons “Y”

Written by Mike Massie on March 17, 2009 - 6 Comments
Categories: Marketing

What’s the largest market in the U.S., eclipsing even the tremendous buying power of the Boomer generation? If you said it was Generation Y, you’re correct. With over 80 million Americans belonging to the under-3o market segment, so-called “millennials” have more buying power than any other age group in America. Marketing To The “Net Generation” [...]

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