Service Counts

Written by Mike Massie on November 17, 2010 - 6 Comments
Categories: Management

Would You Let This Doctor Treat You? (Bear With Me – It’ll Soon Make Sense) Okay, picture this… You get a small cut and think you might need stitches. Not wanting to spend $800 on an emergency room visit – not to mention the drive across town – you Google family doctors in your area [...]

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What You See, What They See…

Written by Mike Massie on July 29, 2009 - 20 Comments
Categories: Management

Many martial arts school owners are oblivious to the fact that the public’s perception of a business can be drastically different from that of the owner.

Saying that this can be problematic is an understatement, because image is what makes a first impression on your potential clients. Make the wrong one, and you’ll lose them forever.

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