In this podcast episode, Mike relates a few martial arts business consulting horror stories, and he breaks down some lessons to take away from each one.
In addition, Mike talks about whether or not the average person is interested in the martial arts, and how that should impact your approach to marketing.
Then, in the Tip of the Week, Mike shares an easy way to reactivate your old students and boost your enrollment numbers even more in the New Year.
Resources Mentioned In This Episode:
Martial Blade Concepts – Worth looking into if you want to add practical knife defense to your curriculum.
Martial Arts Business U – Click here to find out more about my private martial arts business coaching website.
Martial Arts Blogging – Click this link to visit Brian’s site and find out about his services.
“So what do we have on the podcast today? Well, as those of you who follow my newsletter know, I spent Saturday training in a defensive knife seminar. It was taught by Chuck Rives from Amarillo Texas, who is an instructor in the Martial Blade Concepts system. It was a great seminar; if you ever get the chance to take one of Chuck’s seminars, I highly recommend it.
What I found interesting about the seminar – it was a blast, had a good time all day long – but what I found interesting about the seminar that day, and you’ve probably realized that no matter where I go I’m always thinking about martial arts business, about business in general, and how the particular things I see relate to the business of teaching martial arts… and I noticed at this seminar that… the majority of people at this seminar weren’t martial arts students or instructors… they weren’t martial arts types.
And I found that very interesting and very telling… because I think as martial arts instructors and as school owners, we tend to think that the only people who are really interested in learning self-defense are people like us… and that’s simply not the case.”