Listen to podcast:
In This Episode…
In this episode of the Martial Arts Business Podcast, Mike interviews former NASKA heavyweight world champion and long-time school owner Javier Lozano, Jr. Javier owns a school in Denver, Colorado, and he is known for consistently profiting six-figures with what many people would consider to be very small enrollment numbers. Listen in as Javier and Mike discuss how Javier has posted such strong numbers in his small studio.
“Hey, folks. This is Mike Massie, and of course, I’m here with your Tip of the Week. This week, I announced on the Martial Arts Business Daily Facebook page that I would be starting the podcast again, so I asked our followers on the Facebook page what they would like to hear about in future editions or future episodes of the podcast. I got quite a bit of feedback, and I had quite a few good suggestions, so I went through them all. One thing that seems to come up over and over again, and it came up a couple of times in that thread, is hiring and training staff. Well, as you may know, I have written a book that is available on Amazon about hiring and training staff for martial arts school owners. If you go to Amazon and you just search my name, Mike Massie, M-A-S-S-I-E, not E-Y, I-E, you should be able to find that book, but here are a few tips for those of you who are facing staffing challenges and who are looking to hire staff for your studio.
First off, the first thing you want to do is, you want to make sure that you know who you’re hiring for, what position you’re hiring for, I should say. You need to know whether you’re going to hire somebody for your office staff first or to help you out on the floor. Now, there are benefits and drawbacks to both. Obviously, if you hire somebody to help you out on the floor, that means it can free you up so you can talk to new people who are coming in the door inquiring about lessons. You can answer the phones, do things like that. The only problem with that is, is that that type of work, dealing with people who are coming in the door, fielding inquiries, answering phones and so forth, you can have somebody do that who’s a relatively untrained staff member. You can have somebody do that who is not skilled, in other words.
That’s an administrative position, basically. I mean, it does involve some sales. You want to have somebody who’s good with people for a position like that, because selling is very, very important to the growth of your school, but it’s much harder to find somebody to fill in on the floor than it is to find somebody to fill in the office. What I usually tell martial arts school owners when they’ve gotten to that point where they’re hitting 50, 75 students, and they just can’t handle things on their own anymore, hire somebody for your office first…”