Episode 43: Interview With Former NASKA World Champion Javier Lozano, Jr.
Listen to podcast: In This Episode… In this episode of the Martial Arts Business Podcast, Mike interviews former NASKA heavyweight world champion and long-time school owner Javier Lozano, Jr. Javier owns a school in Denver, Colorado, and he is known for consistently profiting six-figures with what many people would consider to be very small enrollment…
Read MoreThe Awful Truth About Women’s Self-Defense
Ever ask yourself why there’s so many cringe-worthy videos online on the topic of women’s self-defense? If you’re not sure what I mean, here’s a prime example*: Hard to watch? Kind of makes you embarrassed for martial arts instructors everywhere, doesn’t it? The Culprit: The Expert Delusion I can tell you that part of the…
Read MoreMartial Art School Business Models
Note: The following article is an excerpt from my upcoming book, Martial Art School Business Growth Strategies. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the various different ways that a dojo or martial arts instruction business can be run profitably. The reason…
Read MoreEp 42: Is Negativity Ruining Your Dojo?
Negativity will absolutely ruin your dojo. Just off the top of my head, here are three examples of how being negative will hurt your business.
Read MoreA Dojo Owner’s Resolution List For 2017
So, this Sunday we’ll be ringing in the New Year. Are you looking forward to 2017, or dreading it? I sincerely hope you’re looking forward to it. But if not, may I suggest something? While everyone else is making resolutions to lose weight, get in shape, and drop the weight they lost over the holidays,…
Read MoreAre You Treating Your Martial Arts Students Like Property?
Martial Arts Students Aren’t Property, So Don’t Treat Them As Such I’m sure you’ve seen those retro t-shirts that say, “Property of Such-and-Such Athletic Department.” I’ve even seen some schools adopt that design for their own shirts. “Property of Such-and-Such Martial Arts.” Students love that stuff, and I bet those schools sell them by the…
Read More