Why Implementation Is The Key To Martial Arts Business Success
Today I want to talk about what makes one dojo more successful than another. Of course, the success of a business is dependent on many factors: Owner experience Owner knowledge Owner work ethic Economic conditions Market conditions …and so on. However, there’s one factor that can tilt the scales in your favor over time. I…
Read MoreIs This False Dojo Advertising?
So lately there has been a lot of talk about traditional martial arts making a comeback in MMA. Of course, we’re all aware of how Lyoto Machida successfully adapted his Shotokan karate skills to the ring, and with great success. And, now we’re seeing karate and tae kwon do black belts like Stephen Thompson, Sage…
Read MoreMartial Arts Business Podcast Episode 41: Interview With Matt Page
In this episode of the Martial Arts Business Podcast, Mike interviews Matt Page, creator and star of the hit web series Enter The Dojo. And in the Tip of the Week, Mike shares some suggestions on how to deal with negative comments on your Facebook ads.
Read MorePodcast Episode 40: Interview With Chris Perilli
“How to REALLY Market Your Dojo With Online Video!” As online video marketing becomes increasingly important for martial art schools, more and more school owners are seeking to leverage this advertising medium to get more students. However, marketing online with bad video can do your dojo more harm than good. And that’s why we have…
Read MorePodcast Episode 39: Interview With Top Sales Trainer Wes Schaeffer
Wes Schaeffer – the man they call “The Sales Whisperer” – is an Air Force veteran, a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker to Fortune 500 companies, and a heck of a funny guy. He’s also the guy that sales organizations turn to when they need someone to…
Read MorePodcast Episode 38: How To Go From 50 to 150 Students With Small Dojo Big Profits!
Eighteen months ago, Bill Jones was struggling to make ends meet in his Brazilian jiu-jitsu school with 45 students, all while working a full-time day job and raising a family. Then he stumbled across one of Mike’s books on Amazon, and took the plunge on the rest of the Small Dojo Big Profits training materials.…
Read More