Management

Over the years, I’ve heard martial arts consultants advise people to say some really stupid things to sell martial arts lessons. Here’s a list of some of the more heinous ones.

I first spoke about applying the 80/20 rule (also known as the Pareto Principle) to martial art school management when I wrote Small Dojo Big Profits back in 2003. The 80/20 rule is an economic principle based on observations on cause and effect in population and economics. Quite simply, it states that 80% of your outcomes will…

This post is satire. If you don’t think this is even remotely funny, then this probably isn’t the martial arts business site for you. Also, there’s some strong language in this post. If that offends you, please feel free to skip it. And, I think there are more than 40 entries on this list, so…

In the martial arts, zanshin is a Japanese term that refers to a relaxed state of continuing awareness. While the specific applied interpretation varies somewhat from art to art, it is generally accepted that to be in a state of zanshin is for one to be completely aware of and in tune with their surroundings.…

In the first installment of this article series on how to sell your martial art school, I discussed the first two steps to selling, making sure it’s what you want and how to valuate your business. In the second installment, I explained how to find a buyer and negotiate a price. And in the third…

In the first part of this article series, I discussed the first two steps in selling a martial art school – making certain you’re ready to sell, and determining the value of your business. In the second installment, I covered finding a buyer and negotiating a price. In today’s article, I’m going to explain the…